To provide quality business education with a global perspective in an open learning environment, fostering research and community outreach and nurturing leaders who are capable of contributing to Omani society and beyond.

• Academic excellence
• Individual responsibility
• Continuous improvement
• Active citizenship
• Lifelong learning

• Master theoretical knowledge and practical skills in the student’s chosen discipline commensurate with program level and objectives.
• Demonstrate capacity for effective communication, critical thinking, creativity and innovation.
• Exhibit honesty, discipline and accountability.
• Practice tolerance, humility, respect for differences and commitment to service.
• Practice life-long learning.