CCBA WINS BEST PAPER IN MARKETING PERFORMANCE AT FINNISH ACADEMY FOR MARKETING!

CCBA is pleased to congratulate Dr. Mohamed Bait Ali Sulaiman (Head of Marketing and Entrepreneurship Department) on winning the best paper in marketing performance at Finnish Academy of Marketing. The paper was entitled: “Impact of competitor and customer orientation on value of SMEs: Does competitive advantage mediate relationship?”.

The conference was held at Helsinki University in Finland from the fifth to the seventh of June 2024. CCBA is delighted to congratulate Dr. Mohamed Bait Sulaiman and wishes him further excellence and success in his academic journey.